Automated Lead Infrastructure

Lead generation ran as a chain of disconnected manual steps: find the leads, enrich them, verify emails, upload to the CRM, add to sequences, follow up, report. Every handoff was a person and a spreadsheet.

A pipeline where a lead moves from source to outreach to follow-up on its own, and the team spends its time on replies instead of lists.

An end-to-end lead pipeline built around n8n and a small Node.js service: sourcing tools feed enrichment, verification filters out what would bounce, clean records land in the CRM, and outreach sequences start automatically with follow-ups and reporting attached.

• Sourcing from Evaboot and SalesQL with deduplication against the CRM
• Enrichment and NeverBounce verification before anything enters the CRM
• RecruitCRM as the system of record, kept in sync both ways
• Smartlead and HeyReach sequences started by the workflow, with follow-up logic and reply handling
• A reporting layer on volume, deliverability, and replies

• n8n
• Node.js
• APIs
• RecruitCRM
• Smartlead
• HeyReach
• SalesQL
• NeverBounce
• Evaboot

Leads flow from source to sequenced outreach without manual handoffs, and the team works the conversations instead of maintaining the list.

Verifying before CRM entry saved more time than any later automation. Bad data that gets in is expensive to get out.